What Apple’s New iPad Tells Us about Great Marketing
This week Apple announced their much-anticipated iPad, a tablet-like device which has been described as a supersized iPhone, a shrunk down (or new form factor) notebook, or a competitive product with...
View ArticleIs Pricing Your Friend or Foe (Part 1)?
Is Pricing Your Friend or Foe (Part 1)? Here is the scenario. It is the end of the quarter and your company is not making its numbers. With one month left in the quarter, your VP of Sales calls you up...
View ArticleIs Pricing Your Friend or Foe (Part 2)?
Is Pricing Your Friend or Foe (Part 2)? In the last blog entry, we examined the roles of commodity vs. differentiated products, elasticity of demand, and relative market share play in pricing...
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